Why is SEO Important

Search Engine Optimization, or SEO, has become the buzzword for all businesses today. Companies are dedicating large resources, both monetary and human, towards improving their brand’s SEO rankings. But unfortunately, most business owners fail to understand the concept of what SEO is. For traditional marketers who are still grappling with all the digital mediums in today’s world, SEO has become another hurdle in their path.

There are many SEO companies in Kolkata who provide all the required help to businesses to improve their SEO rankings. Start-up firms or small-sized companies can gain more customers and a positive name in the market if their SEO results are in the top ranks. Established brands also need a higher SEO rank to maintain brand visibility in the market.

So what is SEO?

Search Engine Optimization is the practice of generating genuine traffic to a website through natural and organic search engine results.

In today’s digital world, we rely on search engines to get all our answers. Imagine you are in a new city and looking for a place to eat. As we type in the query “Chinese food in Kolkata” on our search engine, we can get hundreds of search results in a minute’s time. Now this is where SEO comes into play. As a consumer, we do not tend to look at the search results after the first or second page. A higher SEO ranking will ensure that your brand comes in the first page results, giving your brand more visibility among the consumers.

Companies can take professional help from a digital marketing agency to improve their SEO rankings. There is a high demand for SEO experts in the market who can help businesses to achieve higher rankings in the search results. A lot many Digital marketing agency in Kolkata, are present who can undertake all the SEO activities for your organization.

How to improve SEO?

Good content

SEO is determined by not only quantity, but also the quality of traffic who visit your website. Genuine visitors are expected to spend some time browsing through your site. This can be achieved by posting good content that is both useful and relevant to your audience. The amount of time visitors spend on your site also affects SEO rankings. By providing good and quality content to your readers, you can make sure that they spend more time browsing through all the information on your site.

Loading speed

Having a website that requires longer duration to load can be harmful in two ways. When a page takes too long to load, Google makes a note of this and negatively impacts your ranking. Additionally, slow loading will also result in a poor visitor experience. They may leave your site in between, which will show badly in your SEO rankings.

Mobile compatibility

Maximum people today are consuming content on their mobile devices. If a company wants to be ranked highly in SEO, their website must be compatible for mobile viewing and browsing. There are SEO companies in Kolkata who can help businesses to come up with mobile-friendly sites.

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