Various mediums of Digital Marketing
- Urs Digitally
- Aug 7, 2018
- 2 min read
Thanks to the growing popularity of smartphones and other digital media, more companies and organizations nowadays have started using digital marketing services for their brand promotion. By definition, digital marketing refers to any type of marketing that is done on a digital medium. This mainly includes internet marketing and mobile marketing efforts. The world of digital marketing is vast and full of potential. It can reach a much wider audience. Internet and other digital media are hugely popular mediums among today’s audience. A strong digital marketing campaign can help to increase your brand awareness and brand visibility.
Digital marketing is an umbrella term that includes various digital channels such as search engines, social media, videos, websites, emails, blogs, mobile ads, and much more. Each digital platform has its own merits and drawbacks. The medium which might be the most effective for a particular brand can only be decided by the kind of audience a brand wants to target. Therefore, it is important to understand the kinds of digital marketing services available for promotion.
The most common digital marketing channels are:
Email Marketing
Promotional newsletters and direct mailers are an effective way for companies to directly communicate with their customers. With so many brands in the market vying for the audience’s attention, an email dropping directly into your customer’s inbox is an easy way to grab attention. Brands can use promotional mailers to encourage buying behavior. They can offer special discount coupons via the email which might push consumers to make a purchase. It can help to build brand loyalty. Email marketing helps niche brands to target a specific target group.
Social Media Marketing
In today’s internet savvy world, social media marketing is one of the most popular forms of digital marketing. Social media includes various platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, and more. It also includes content communities like micro blogging sites and open forums. The audience engagement on social media is very high. Social media marketing is powerful because it can reach a huge number of people instantly. A good campaign can generate positive word of mouth for a brand. It can be very helpful in creating a brand image.
Video Marketing
Video content is projected to claim more than 80% of all web traffic by 2019. Videos are becoming a popular form of marketing because they have a high recall factor. Compared to text or images, a consumer is more likely to remember watching a video ad. There are many video marketing companies that can create unique and engaging videos for a brand. The most popular video sharing website YouTube is said to have more than 1 billion active users. Video marketing reaches more people, thus increasing brand visibility.
Search Engine Marketing
Simply put, search engine marketing refers to efforts made by a brand to always come on top of search engine results. This can be done either by paid search or organically improving the SEO rank. Search engine marketing is important because for most consumers, especially online buyers, the purchase cycle starts with a Google search. The brand which appears among the top search results, consumers are more likely to trust that brand to make a purchase.
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