The Use of Video in Digital Marketing
- Urs Digitally
- Jun 2, 2018
- 2 min read
In the last decade, the way of doing business has changed a lot. Marketing and promotion tactics have changed. Mobile and internet have taken over print and television as advertising mediums. Digital media is part of our everyday lives constantly. The rise of mobile devices has given power to digital media because of its wide reach.
In the age of digital media, almost all companies and brands today have an official website or social media page. From the marketing point of view, when consumers make a search on the internet, the goal for companies is that their brand name comes among the first page of search engine results. Being ranked high on these search engine result pages happens when your company website has a high SEO ranking. With digital media becoming important for business, there are many SEO services in Kolkata who provide content and marketing services to brands to improve their SEO rank.
The scope of digital media is quite vast. It includes both mobile and internet. Digital marketing has various channels. There is social media, e-newsletters, promotional emails, pay per click ads, search engine marketing, and much more. A very important aspect of online marketing is videos. In the last decade or so, video content has gained immense popularity. The average consumer spends a significant of his time spent online in watching videos. According to a study done, video content is projected to claim more than 80% of all web traffic by 2019. This is the reason why companies are looking for video marketing services to boost their business and brand image.
The main goal of all digital marketing campaigns is to achieve a higher search engine ranking. SEO, or search engine optimization, is a practice where the traffic for any website is increased through organic search results. This is done by creating unique, original and high quality content. Video marketing is an effective way to increase SEO. Websites which include embedded videos in their content are more likely to rank higher on search engines. There are SEO services in Kolkata who can help businesses to come up with better uses of videos for brand promotion.
The benefits of video marketing are:
Higher reach
With most people having a mobile device in their hand, the consumer is now always online. They can access video sharing websites like Youtube or Vimeo anytime. When a company uploads any promotional video on these sites, the brand message can reach millions of people all over the world. Youtube is said to have more than 1 billion active users. Online video marketing leads to a higher brand visibility among potential consumers.
Improved SEO
By using video marketing services, companies can increase their website rankings. If consumers watch a brand video for the first time and like the content they see, chances are high that they will visit the company’s site for more information. This helps to drive traffic to your website and boost its SEO rankings. All types of businesses, be it small, medium or large corporations, rely on SEO rankings to achieve a wider reach among consumers.
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